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  • Philip Adu, PhD.

Perfecting The Art Of Qualitative Coding

Dr. Philip Adu is a Methodology Expert at the National Center for Academic & Dissertation Excellence (NCADE) in The Chicago School of Professional Psychology (TCSPP).  In this post, he takes us through the stages of qualitative coding and, along the way, outlines the features he finds most useful.


Think about analyzing interview transcripts: capturing significant information from the data and putting them into ‘containers’, called codes (in NVivo).


What about labeling each code created, providing a brief description about each of the codes, and documenting your reflections?


You then sort the codes into ‘big containers’ called parent codes based on their content similarities and unique relationships.


Lastly, you use the parent codes (i.e. themes) to address the research question(s). Here's an illustration of the high-level process: READ MORE




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